Blog Véronique Swinkels

Véronique Swinkels is CEO at BBK/Door Vriendschap Sterker and owns the company. She has worked at BBK/Door Vriendschap Sterker since 1996. She graduated in Science of Communication (University of Amsterdam) and Communications Policy (City University Londen). Afterwards she enrolled in several other programs like NIMA-C and Conflict Mediation at the Dutch Centre of Conflictmanagement. She is a specialist in the communication of social brands and trends.

Are you interested in the latest developments and trends in the area of sustainability and CSR?
Read the blog of our director and leading lady in sustainable business, Véronique Swinkels.

The social course of Véronique Swinkels, director BBK/Door Vriendschap Sterker


Communication and PR agency BBK/Door Vriendschap Sterker has been in business now for approximately fifteen years, servicing customers with a social and sustainability mission. Recently, the agency became B Corp Certified, which is fairly uncommon in the agency world. MarketingTribune spoke with director and owner Véronique Swinkels about her vision on corporate social responsibility. (...) Read the complete interview

10 recommendations to ensure acceleration


Seventeen months ago, the 17 Global Goals (Sustainable Development Goals) were adopted by the United Nations. Achieving the Global Goals, with 2030 as dot on the horizon, is the responsibility of all actors in society, in all parts of the world. The SDGs together act as a change agenda that can create more balance in the world and ensures nobody stays behind. An ambitious agenda, with 14 years to go.

(...) Read blog

Transforming Global Goals into Local Goals


This year, the United Nations have published the new Sustainable Development Goals. The main difference between the former millennium goals and the new goals is that the latter apply to all countries. It is no longer about goals in poor countries, that should be realized with finances from the richer countries. Poverty reduction and sustainable development are being merged. Safety and Justice are now added to the familiar cornerstones of sustainable development, People, Planet and Profit, as new dimensions. (...) Read blog

Sustainable business operations: from cause-related marketing to added value for the entire organisation


Times are changing. An increasing number of organisations are actively taking steps towards becoming more transparent about their added social value. In internal and external communications, packaging, websites and annual reports, information about the organisation’s level of sustainability, social consciousness and relevance is communicated more and more explicitly. However, if you really want to join the new economy with your organisation, this communication must have some substance. (...) Read blog

Using packaging more effectively as a marketing tool will lead to sustainability benefits and sustainable consumer behaviour


Packaging is more than a functional covering. Packaging plays an essential part in the relation between manufacturer and consumer. Next to informing, protecting, bundling and preserving, packaging also provides messages to the consumer about the innovative and sustainable character of a company. In both marketing as well as business operations, packaging can be used far more effectively to secure sustainability profits as well as communicate information about sustainabilization and socially responsible behaviour. Which is what consumers are looking for, as is shown by research among millennials, conducted by the MSL Group (16 September 2014). In this research, 83% of the respondents indicate that companies should play an important role when it comes to societal change. Another 51% say they want to be personally involved when it comes to tackling societal issues. (...) Read blog

Accelerate sustainabilization process in clothing industry by informing, involving, inspiring and connecting consumers


Sustainable fashion, a contradiction in terms. Characteristic for most fashion is its disposable nature; in fashion today, out of fashion tomorrow. For sustainability die-hards, the industry is a symbol of social exploitation, depletion of raw materials, chemical production processes, massive carbon footprint and huge extravagance. Painfully demonstrated by the recent accident in the clothing factory in Bangladesh. Fortunately, more and more sustainability gems arise, founded on circular thinking. Mud Jeans and Sari Fair Fashion are great Dutch examples. And more and more big brands take responsibility. Like H&M and Patagonia with their recycle programmes. Sustainable niche brands are growing and big brands are becoming more sustainable. New joint ventures are forged and quality marks like the Sustainable Apparel Coalition with a Higg Index measuring sustainability. (...) Read blog

Marketeer needs grip on ecological and social impact


Marketing is changing. And with it, the position of the marketeer. If he is to be assessed not only on sales and growth, but also on other aspects like a product’s ecological and social impact, then it is important to be able to get to grips with this. Of course, quality will always come first and price remains an important criterion. But there is more to it than that. (...) Read blog

A fast changing world requires flexibility – highlighting the trends for 2014


The world is changing fast. Organizations, businesses and the people working there need to be flexible and inventive. Anticipating the future prevents being confronted with (unpleasant) surprises and makes us stronger. A thorough understanding of the key trends is a great help and the 14 most important ones for 2014 are therefore listed below. Each trend offers a view into a changing future. Their main goal is to inspire and to provide a platform for sharing insights. They help us identify threats and opportunities on time. Please, by all means, translate and use them as you see fit for your situation. (...) Read blog

Sustainable Brands: the 6 categories highlighted


Sustainability is something no company can afford to ignore anymore. But what categories are there, really? Not a trivial question to ask, especially if you want to put sustainability higher on your own company’s agenda. Not all sustainable brands are the same. Their origin can be quite different, varying from a social enterprise or an idealistic foundation to a traditional commercial company. These differences in origin impact your marketing, since the accompanying brand values are different as well. (...) Read blog

2014: the year of sustainable sustainability


Sustainability has become a precondition for survival. As a single selling point, however, it is absolutely implausible. Sustainability must be at the core of the decision-making process of companies. The answer lies in reaching sustainable sustainability. (...) Read blog